Mike Ashley is in the bad books of die-hard football fans this week by changing the name of Newcastle United’s football stadium to “Sports Direct Arena”. I am going to put a case forward for Newcastle United fans and Mr Ashley that I believe is unarguable.
The loyal fans are arguing that they will lose 119 years of history and Mr Ashley says it will bring in much needed revenues both points need to be met, evaluated and brought together as one. Who ever is in charge of PR at the club should be fired for missing the greatest re-branding ever to happen to a failing club!!!
Now what evidence do I have to make a statement like that about a club, which I have always supported? Simply this Newcastle United has 119 years of never wining anything and always coming second. “Always the bridesmaid and never the bride” my dad used to say.
We now have a chance for a new beginning, unblemished, undefeated at Sports Direct Stadium. If we draw a line in the sand which side would you want to support? Over a century of losing or a brand new beginning with an undisputed winning ethos? Think about this long and hard because if you are a true fan, St James’s the ground hasn’t changed but by giving it a new name doesn’t that lift the old gipsy curse.
Imagine how Chelsea is going to feel on the 3rd of December when they come to play the undefeated Newcastle United at Sports Direct Arena; the cockneys have an affinity with St James’s they have beaten us there many times but they have never beaten us here at this newly branded ground. Mentally we have the upper hand here and any true football fan should open their minds to this, we are Newcastle United, the undefeated champions od Sports Direct Arena.
Marks and Spencer were going to the wall and nobody was willing to help founded in 1884 the company was perceived as out of date, in short losers! After they rebranded to M&S their sales grew by 192%. They also became “your M&S” now who would stand by and let their store go to the wall? No-one! M&S emerged over night as Winners and today they still sit at the head of the retail champions league.
This is the message that Mike Ashley should be sending out this weekend to galvanise support for his genius. We are Newcastle and we need to be United in the dawning of a new and exciting era in the clubs history
I might be on my own here today but I genuinely believe that Mike Ashley has helped the club to leave the past and create a compelling future.
